Their food is reasonably priced and the consumer still gets to feel like they are treating themselves to restaurant food without breaking the bank.
Co-founders, Ben Cohen and Jerry Greenfield, have been seen as role models for running a business that is both profitable and socially responsible and committed to using only natural ingredients in its products.
They act as the motivators to its investors, workers, local populace and their clients as a whole.
Other decisions regarding the internal running of the company will have to be made. They need to figure out if the benefit will exceed the costs. With inflation, the price of everything goes up.
Dreyer, the company's exclusive distributor and an ice-cream manufacturer itself, is backed up by the strong, internationally operating Nestle group. The single serving pint size is directed towards single households.
The lower turnover rate also results in a better reputation of the company in terms of working environment.
With the recession, there are more people unemployed who are just barely getting by, therefore, will refuse to spend any money on something that does not decide whether they have a home or not, which includes a luxury item like ice cream.