Trust across cultures will be destroyed if they feel you are not giving them the full picture. Most large firms in Arab countries are family owned and tend to hire individuals who are known by family members because family membership and familiarity are the best tests of trustworthiness.
To build or rebuild trust, a leader must open the conversation about the degree to which each of the six qualities are present and be open to hearing what others feel, observe and need. Too often, trust in international business is low. Essentially, low trust causes friction, whether it is caused by unethical behaviour or by ethical by incompetent behaviour.
Leading Across Cultures Requires Flexibility and Curiosity Deborah Rowland Individual relationships forged through mutual respect often build trust faster than any strategy.
In some cultures, like the UK, it takes a long time for people to build a friendship; in other cultures, like Brazilit seemingly happens overnight. In some countries, managers had success in having these conversations with their employees directly.
At the same time, they risk not connecting with more trusting colleagues who may find their reflexive distrust frustrating, disturbing, and confusing. Similarly, it takes courage in a family or personal relationship to bring up loss of trust and to request that another person modify their behavior.