Projecting Market Share Arriving at a projection of the market share for a business plan is very much a subjective estimate.
The business description can be a few paragraphs in length to a few pages, depending on the complexity of your plan.
The industry sales scenarios should be based on leading indicators of industry sales, which will most likely include industry sales, industry segment sales, demographic data and historical precedence.
Include how further developments in your industry may affect your business and add facts supporting your inferences. Key elements that should be included are: Business concept. For example, your business will be better because you will supply a full line of products; competitor A doesn't have a full line.
If you only want to work a set number of hours per week, you must identify the products and services that deliver the returns you need to make that a reality. They'll want to know what suppliers or experts you've spoken to about your business and their response to your idea. With the information you've gained through market research, you need to develop strategies that will allow you to fulfill your objectives.
Often in this section, graphs are used to visually represent these assignments. How are responsibilities split up among employees and bosses? Include your organizational structure, ownership information, profiles of your management team, and number of employees. The first financial projection within the business plan must be formed utilizing the information drawn from defining the market, positioning the product, pricing, distribution, and strategies for sales.
You should keep in mind that the operations will change as the company grows. Have you lost sight of the big picture?